LA CROSSE, Wis. – September 19, 2024 – Marine Credit Union is excited to announce its involvement in a national initiative aimed at amplifying the powerful stories of how credit unions, like Marine, are transforming lives and communities across the country. The group, named Collaborative Public Relations Action (COPRA), unites leading credit unions to showcase the distinctive benefits of credit unions and highlight the critical role they play in empowering their communities.
The participating credit unions include:
Darrick Weeks, Marine Credit Union’s CEO, is passionate about sharing the stories of credit unions across the country to demonstrate how they positively impact people’s lives.
“At Marine Credit Union, we’re committed to making a lasting impact in the communities we serve,” said Weeks. “This collaborative effort gives us the opportunity to bring Marine’s story—and the stories of credit unions across the nation—to a broader audience. We’ve always known that credit unions are the best-kept secret in the financial industry, and now we’re changing that.”
In every community where Marine operates, we’ve seen firsthand how credit unions can make a difference, offering personalized financial solutions and giving people the tools they need to thrive—no matter their financial background.
Through this collaboration, Marine Credit Union and its partners in COPRA aim to educate the public on the unique, community-first mission of credit unions. The key points of focus for this campaign include:
“Our mission isn’t about profits; it’s about people,” said Weeks. “When credit unions unite, as we are through COPRA, we prove that by working together, we can have an even greater impact.”
Through national media outreach, social media campaigns, thought leadership and community events, COPRA’s mission is to raise awareness of the collective impact of credit unions. With more credit unions expected to join in the coming months, this initiative marks a significant step in making credit unions the go-to financial institutions for individuals seeking trustworthy, community-focused solutions.
For Marine Credit Union, this collaboration strengthens our resolve to continue putting people first and ensuring that no one’s financial situation is a barrier to achieving their dreams.
Marine Credit Union is built upon the strong belief that members are more than a credit score, and we are committed to providing financial services to all members of the community. Marine Credit Union is a full-service financial institution serving members with office locations in Wisconsin, Minnesota and Iowa. For more information, connect with us on Facebook, YouTube and LinkedIn.
COPRA (Collaborative Public Relations Action) is a collaboration of credit unions from around the country, fighting for the financial futures of everyday Americans and the Main Streets where they live. The cooperative finance model, which was founded in the era of the Great Depression, elevates the voices of members as owners. When credit unions are successful, that success directly translates to benefits for its membership. Credit Unions interested in joining COPRA should reach out to Tansley Stearns, President & CEO, Community Financial Credit Union, at tansley@cfcu.org.